Diana Lipcanu

Product Designer

I’m an end-to-end product designer and I aim to solve important problems through well-thought behavioral and software design. Data, experiments and behavioral psychology lead my way to optimal solutions.

Choose Your Own Adventure

Articles

In-depth case studies of projects I’ve worked on, showing my design process.

Lengthy 📜, yet captivating 🤩

UX Gallery

One-pagers showing examples of work I’ve done: UI, specs, graphs, etc

Short and sweet 🧁

Just kidding, you can check both 😉

Control vs Automation

Increased order automation from 35% to 56% by giving users more control, not more options.

system design •automation •simplification

At Ankorstore, I've often stepped into the role of PM 🎯

The Art of Restocking

A journey of iterative improvements that transformed a basic form into an intelligent inventory management system.

UX design •form design •iterations

What I loved most about my time at Ontruck was experimenting 🧪

Tasks: A Paradigm Shift

product design •strategy •vision •MVP •data driven

Ops Team Reorganisation

participatory design •user flow mapping •data driven

Interested to learn more about my work? Drop me an email:

LinkedIn Profile Open C.V. PDF

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