Diana Lipcanu

Product Designer

I’m an end-to-end product designer and I aim to solve important problems through well-thought behavioral and software design. Data, experiments and behavioral psychology lead my way to optimal solutions.

Choose Your Own Adventure

Articles

In-depth case studies of projects I’ve worked on, showing my design process.

Lengthy 📜, yet captivating 🤩

UX Gallery

One-pagers showing examples of work I’ve done: UI, specs, graphs, etc

Short and sweet 🧁

Just kidding, you can check both 😉

The Tasks - A Paradigm Shift

How I helped re-invent the way Ontruck handles in-transit incident Management by consciously suspending the lean development cycle and building a Vision.

product design • strategy • vision • MVP • data driven

What I loved most about my time at Ontruck was experimenting 🧪

Ops Team Reorganisation

How I provided the structure for the Customer Service team to design their own internal organisation through co-creation methods.

product design • participatory design • user flow mapping • data driven

My Packlink experience was all about learning (...about company politics 💼)

Packlink PRO

Merchants use Packlink PRO to manage their shipping activity. By understanding their needs, I have redesigned the platform to improve its value and usability.

B2B • participatory design • user observation • personas • user journey