Diana Lipcanu
Product Designer
I’m an end-to-end product designer and I aim to solve important problems through well-thought behavioral and software design. Data, experiments and behavioral psychology lead my way to optimal solutions.
Choose Your Own Adventure
Just kidding, you can check both 😉
Factoring: A Fast Fail
A 4-week pilot that told leadership a new business line had no product-market fit, early enough to save tens of thousands of euros.
Sometimes the most senior thing a designer can do is say stop 🛑
Control vs Automation
Increased order automation from 35% to 56% by giving users more control, not more options.
At Ankorstore, I've often stepped into the role of PM 🎯
The Art of Restocking
A journey of iterative improvements that transformed a basic form into an intelligent inventory management system.
What I loved most about my time at Ontruck was experimenting 🧪
Interested to learn more about my work? Drop me an email:
Handcrafted by Diana Lipcanu and Tomas Eriksson © 2026
Using Svelte and Tailwind