This case study is a work in progress. More content about to come soon ;)
Designers of great posters always keep in mind a visual principle, that is not obvious to the inexperienced: the way graphic elements guide the viewer's eyes all through the visuals. Someone pointing a finger at an object, or merely looking into a direction, an arrow-like object, all of these are elements that guide the line of attention.
We transformed this visual principle into a tool for graphic editors, such as Illustrator or Sketch, to help designers take advantage of it. The line of attention becomes an object that designers can manipulate to their needs.
Examples of posters that follow the attention line